Tanzania’s tourism profile has received a major international boost after Bluebay Beach Resort & Spa in Zanzibar was named Tanzania’s Leading Family Resort 2026 at the 33rd annual World Travel Awards (WTA). 
The prestigious award, widely regarded as the “Oscars of the travel industry,” recognises outstanding excellence across the global tourism and hospitality sector.
Bluebay emerged the winner following votes cast by tourism stakeholders and travellers from across the world, who recognised the resort for its high standards of service, exceptional hospitality and family-oriented holiday experience.
The accolade not only puts Bluebay Beach Resort & Spa in the international spotlight but also strengthens Tanzania’s position as a leading destination for family holidays.
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